5/18/2023 0 Comments Typesy discount code![]() Previously, a prior business relationship was sufficient justification for telemarketers to contact consumers. As such, marketers are required to get prior written consent before sending texts to recipients. Under the TCPA, text messages are considered equivalent to phone calls. The key purpose of these regulations is meant to protect consumers from intrusive or annoying contact from telemarketers. These rules regulate robocalling and text message marketing and other technologies used to market to consumers. The Telephone Consumer Protection Act (TCPA) is a set of restrictions and guidelines that telemarketers have to follow when contacting consumers. What Is the Telephone Consumer Protection Act? According to the Telephone Consumer Protection Act, which governs the ways that solicitors may contact consumers, use of an auto dialer is generally prohibited. Even if you have received text coupons that appear to be personalized, it is likely that they were sent by an auto dialer. Auto dialing systems allow companies to send prerecorded or prewritten messages to hundreds or thousands of consumers at once, without human intervention. In many cases, these messages are prewritten, and are sent by using an auto dialing system. “Show this message at checkout” texts are the simplest option and involve showing a prewritten message at checkout.Īlthough many companies use these strategies to advertise their goods or services, unsolicited text coupons are often in violation of the law. Barcodes or QR codes are sent to consumers so they can be scanned directly from the phone. Discount codes allow companies to offer a fixed value or discount tied to a word used at checkout. These coupons come in three types: discount codes, barcodes or QR codes, and messages which tell consumers to “show this text at checkout”. These companies include real estate agencies, car dealerships, clothing retailers, and restaurants.Īccording to Simple Texting, an SMS marketing software company, text coupons are one of the most popular ways to market to consumers today. ![]() Many types of companies have been accused of sending text coupon advertising to consumers. These texts may contain information about upcoming sales, offers for free shipping, or coupon codes for a percentage off a purchase. Many companies send coupons via text or advertisements to consumers in order to solicit them into doing business with the retailer. These types of communication are regulated by the Telephone Consumer Protection Act and can result in thousands of dollars in penalties and millions of dollars in class action settlements. If a business has ever sent text coupons to your phone without your permission, you may have wondered if such contact is legal.
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